Our Mission

STORY

We made a life-changing decision amid covid crisis in Pakistan back in 2021: watching multiple craftsmen loosing their jobs in the jewelry field. To save the art and mainly their bread & butter, we started taking steps to fulfil their basic needs and our vision of creating an life-changing jewelry brand.

EL ARÉTE is the result of a balanced combination of the creative and business worlds, working together towards the disruption of the jewelry industry.

Influenced by design approaches signature of the modern era, as well as a fascination with modern & ancient civilizations.
El Arete’s design aesthetic is characterized by its fresh perspective and restrained approach.

CHALLENGES

We know that we are all part of something bigger and more important than ourselves or a brand. We just started out and we do believe environmental and social responsibility is the way forward.

We launched this to become a sustainable business because we want to help both the community of passionate craftsmen and the every other person involved in the mission.

We are aware we have a long way to go, and many steps to take to becoming a better version of ourselves, but it is a journey we have decided to embark on and we're counting on you to join us along the way.